90% of Corporate Hackathons have negative ROI.
Don’t be a victim. Drive solutions, uncover talent, and engage your community with a hackathon – within a limited timeline and without breaking the bank.
Find Solutions & Build Capabilities Internally
An internal hackathon is an experiential education event where teams of employees build a new product in just three days. The event engages a cross functional group of employees, hears their ideas, prioritizes solutions, and prototypes/experiments to discover if the solutions work. Participants pitch to a panel of company leadership in hopes of launching their idea with seed funding and development.
Why an internal hackathon?
Stop brainstorming, you don’t need more ideas. Teams need the ability to take action and explore ideas quickly through reliable customer interviewing and in-market experimentation to kill the bad ones and keep the good ones going.
Tear down silos. There’s no better way to forge meaningful, cross-functional relationships than creating something real together against a time constraint.
Results. This year. With a focus on core business innovation, our customer-centric methods arm teams with skills to quickly identify, validate, and bring to market solutions to deliver near-term strategic plans.
Case study: Filling Cox Automotive’s Internal Incubator Pipeline
Over 600 Cox Automotive employees have participated in StartUP events since 2014. Solutions include a flash sale offering for luxury cars, service scheduling for dealerships, and a tracking app that scores driving skills like braking and swerving.
Read the full case study:
Source Innovation Externally
An external hackathon is a building sprint where teams of community members build new products or solve an existing problem. The one or two day event engages local design, development, and marketing talent, to hear their ideas, prioritize solutions, and prototype/experiment to discover if the solutions work. Participants pitch to a panel of company and community leadership in hopes of winning prizes and potentially commercializing their solution alongside the host corporation.
Why an external hackathon?
Tap fresh ideas. Break through the confines of your current resources and get a fresh take on an old (or new) problem.
Build reputation. Demonstrate your company’s openness to experimentation and collaborating with the tech community.
Quick results. With a focus on core business innovation, local talent can quickly identify and validate solutions, so you can deliver on near-term strategic plans.
Case study: Helping Coca-Cola solve a billion dollar problem
The Challenge: Out-of-Stock is a billion dollar a year problem for Coca-Cola. None of Coca-Cola’s approaches achieved the scale or creation of high-quality data required to make a meaningful improvement in their system’s ability to predict, identify, and address the issue.
Outcomes: We worked with Coca-Cola to throw CoolerHack. 150 engineers, developers and designers in the hardware, software, industrial and mechanical realm attended the two-day event and built 31 creative solutions. One of the five winning concepts is working with Coca-Cola’s cold drink equipment team today.
Hire Talent En Masse
Looking for developers with specific software and hardware expertise and your typical recruiting methods are coming up short? Well-run hackathons are the ultimate job interview. Engage with your local tech community to uncover untapped talent (and build cool stuff in the process).
Why a hiring-centric Hackathon?
Uncover passionate, professional technical talent. Hone on specific role to hire or fill your pipeline for multiple positions.
Positive PR. Show off as the kind of company that creative people want to work for.
Cost effective and fast. For the typical cost of hiring one senior developer you can cast a much wider net and vet skills and culture-fit in real-time.
Case study: Helping thyssenkrupp hire C# and Unity 3D developer
The Challenge: After announcing a partnership with Microsoft HoloLens, thyssenkrupp was looking to hire C# and Unity 3D developers and build relationships with the Atlanta AR/MR development community.
Outcomes: We worked with thyssenkrupp to throw HoloHack. Engineers, developers, and designers came together to build and demo smart city augmented and mixed reality (AR/MR) projects using the Microsoft HoloLens. At the end of the one-day event, thyssenkrupp had a stack of qualified candidates to interview that they got to observe in action.
Thinking of hosting a hackathon? Leave it to us.
From soup to nuts (err… dessert), we plan and execute all aspects of hackathon planning and execution –
- Design and branding
- Create and manage registration website
- All communication with participants – questions, reminder emails, cancellations
- On-site event facilitation
- Logistics (venue, food, supplies, prizes, etc.)
- Photography and videography
- Post-event storytelling and feedback survey
- Coaching winning teams after the event to go from prototype to market launch
Or, go DIY
No budget? Get our Corporate Hackathon Quickstart Kit packed full of the tools and templates we use.