Quickly fill your pipeline with market-validated concepts.
Rediscover focus, address internal obstacles, fill your innovation pipeline and tap into employees to solve core business challenges.
Case study: Cox Automotive
It’s amazing. In 3 days we’re having people go from a concept to a prototype to literally a business we can launch.
– David Liniado, Global New Ventures @ Cox Automotive
Since 2014, Your Ideas Are Terrible has run five StartUp Experimental Sprints for Cox Enterprises. After a successful inaugural event in Atlanta, the StartUP event has gone on the road Irvine, CA and Manchester, UK. Winning concepts – which are selected by senior executives and distinguished judges from the local startup community – receive seed funding and continued development in the Cox Automotive Incubator by the Adjacent Growth team.
You don’t need more ideas. What your teams need most is the ability to take action, explore ideas quickly through reliable customer interviewing and in-market experimentation, kill the bad ones and keep the good ones going.
Tear Down Silos
There’s no better way to forge meaningful, cross-functional relationships than creating something real together against a time constraint.
Results. This year.
With our focus on core business innovation, our customer-centric methods will arm your teams with the skills to more quickly identify, validate and bring to market solutions to deliver near-term strategic plans.