Founded in 2014, Your Ideas Are Terrible is an innovation consultancy focused on entrepreneurship within corporations, forged from the belief that employees who are connected to customers are best suited to know the problems worth solving.
We believe that if you don’t approach every new idea with a high degree of humility – even to the extent of assuming your ideas are terrible – you lack the flexibility required to challenge your beliefs, examine evidence that might prove you wrong, and find the path from creating something mediocre to building something that truly matters.
- Built Innovation + Entrepreneurship as a capability at The Coca-Cola Company, training over 1,000 employees
- Created EIR programs at Coca-Cola to partner with entrepreneurs for transformational growth opportunities
- Managing Director of The Bridge: Atlanta, a startup + corporate commercialization program, accelerating application of startup technologies to enterprise core business challenges
- Graduate of Flashpoint at Georgia Tech, a “Startup Engineering driven Startup Accelerator”
- Graduate of Singularity University’s Executive Program
- Studied Industrial Design at Georgia Tech
- Former COO and first employee of Startup Weekend. Built the operational infrastructure that took Startup Weekend from 50 to 200 annual events in over 100 countries, personally organized and facilitated over 100 events, wrote the global event playbook and trained over 100 facilitators around the world. Startup Weekend has since been acquired by TechStars.
- Founder of Startup Genome, a Kauffman-backed nonprofit that maps and measures geographic startup communities. Acquired in 2016.
- Implemented lean methodologies at two venture-backed startups – Dwolla and Kohort.
- Active coach and trainer for 6 startup accelerators.
- Former Editor in Chief of Hypepotamus
- Former Program Manager for Georgia State University’s campus-wide incubator and entrepreneurship focused marketing efforts
- Researched and wrote for Venture Atlanta, The New York Code + Design Academy, and TedxPeachtree
- Served as an events reporter on NBC’s The Atlanta Tech Edge, and a cohost of The Incubator podcast
- Former Director of Marketing at TechSquare Labs – an incubator, seed fund and 25k sqft of coworking and corporate innovation space
We created Your Ideas Are Terrible because we believe ideas aren’t valuable until people take action to explore them. Because the human capacity for ideas is limitless, it’s important to explore ideas quickly, kill the bad ones and keep the good ones going.
Your Ideas Are Terrible helps people and organizations apply hypothesis-based innovation – a slightly more scientific approach to taking an idea and using quick iterations to collect evidence, prove a hypothesis and eliminate risk, thereby reducing waste in the innovation process. The methods include investigating problems through customer discovery, tackling assumptions through experimentation, and using quick iterations designed to unlock people to take the first step towards the next big thing.
We’ve observed that rapid learning and rapid prototyping methodologies are important for quick iterations and the development of ideas that make a difference.
We’ve also discovered that as hard as we try to observe and practice empathy and unbiased observation, our brains are hardwired to get in the way of finding the true problems to solve, thereby limiting the impact of solutions.
As a result, a large part of our work focuses on helping people to identify their own cognitive biases in order to ensure they are seeing the world for what it is and not creating solutions that will fail in execution.
We also provide tools and instruction to help teams understand the resistance that people and groups will have to changing their current behavior in order to use a new solution or practice a new method.